The Impossible Burger arrived on a squishy white bun, topped with a slice of American cheese, lettuce and tomato, fries on the side. For Impossible Foods to succeed, Mr. Brown will need to win over meat eaters like Mr. Motz. “The market will decide.”So what did America’s burger expert think of the Impossible Burger? “This is a big step in the right direction for the veggie burger,” Mr. Motz said. We’re always getting better.”Perhaps Mr. Motz will revisit the Impossible Burger in the future.

Source: New York Times January 13, 2017 18:51 UTC