BERLIN — Ilja Pankow didn’t dither when he read about the contest on his phone. “I thought: Oh, no. “And then I thought: Uh oh. I’m getting a tattoo.”This year, Hertha Berlin, the top professional soccer team in the city, unveiled an unusual promotional contest with an unorthodox prize: an ostentatious tattoo embedded with a data matrix bar code that serves as a scannable, lifetime ticket to the team’s home games. And he offered, as an additional sweetener in his argument, “I’m a tattoo virgin.”

Source: New York Times May 04, 2018 22:07 UTC