(The New York Times identified many of the apps in question by searching “Alphonso automated” and “Alphonso software” in the Google Play store.) The company has also worked with movie studios to figure out theater-viewing habits, Mr. Chordia, Alphonso’s chief executive, said. “A lot of the folks will go and turn off their phone, but a small portion of people don’t and put it in their pocket,” Mr. Chordia said. “‘It’s not normally, I don’t think, going to be expected that an application is going to be listening for what you’re watching,” Mr. Brookman said. “But you’re not necessarily expecting your TV to be watching what you’re doing either.”

Source: New York Times December 28, 2017 21:11 UTC