After more than a decade of helping reporters broadcast live video, Sweden’s Bambuser AB expanded its technology to shopping a year ago. The decision proved timely as lockdowns sped up the shift online — the shares have surged 13-fold since. The share of Chinese online shopping done this way is set to grow to 20% in 2022, compared with 4.5% last year, it said. Amazon.com Inc. has also dipped its toes into live video shopping. While the technology behind Bambuser’s products is not unique, it is currently the market leader in the Western world within live video shopping, according to Chief Executive Officer Maryam Ghahremani.

Source: Mint September 12, 2020 06:11 UTC