Petch Osathanugrah is a walking, talking advertisement for M-150, the energy drink his family’s company Osotspa sells and that is No. Energy drinks, though, became Osotspa’s mainstay. The average Thai drinks at least 11 liters of energy drinks a year, U.K. market research firm Zenith International estimates, four times the average per-capita consumption in North America. There was a lot to do, in transforming this old family company to become a modern, public one. The energy drinks market there is growing 60% a year, according to Frost & Sullivan.

Source: Forbes May 16, 2019 02:26 UTC