The "Thailand Tourism and Mice Next 2026" is scheduled for Jan 23, with 1,200-1,500 participants from Thailand and overseas, and is expected to generate at least 3 billion baht in revenue. Atta president Thanapol Cheewarattanaporn said the Tourism Authority of Thailand (TAT), Thailand Convention and Exhibition Bureau, and other partners put up half of the 10-million-baht budget to host the event. For 2026, Atta plans to hold several roadshows in China and visit other prominent markets. "39 million arrivals is not a far-fetched target for 2026, if the tourism sector works proactively," said Mr Thanapol. Adith Chairattananon, honorary secretary-general of Atta, said the Bank of Thailand and the government should tackle the persistently strong baht, which is hampering tourism and exports, making Thailand lose competitiveness with other destinations in Asia.

Source: Bangkok Post December 24, 2025 00:18 UTC