Illustrative image (Photo: https://www.bangkokpost.com/)Bangkok (VNA) – The Tourism Authority of Thailand (TAT) is seeking partnerships with at least 11 international airlines in a bid to bolster rising and mature markets in the second half of this year. Siripakorn Cheawsamoot, TAT deputy governor for Europe, Africa, the Middle East and the Americas, said the agency plans to reinforce potential markets by using airlines in those regions that operate flights to Thailand. The long-haul market projected to generate at least 770 billion THB (over 20.9 billion USD) this year from 10.8 million foreign arrivals, he noted. He said TAT’s marketing in the second half of the year will focus on two potential groups - rising and mature markets. The five mature markets that recorded gains during the same period that need to be maintained comprise France (38.7%), Germany (32%), the UK (22.6%), Russia (14.8%), and the US (14.3%).

Source: Bangkok Post June 11, 2024 15:17 UTC