The rise of mobile e-commerce in the region appears unstoppable, iPrice said this week. Thailand has the second-largest mobile traffic after Indonesia, accounting for 67 per cent in Q3 2016 and 79 per cent in Q2 2017. Mobile e-commerce traffic accounts for more than 70 per cent of overall Web traffic, while desktop traffic is less than 30 per cent. Thailand’s “conversion rate” is also the lowest in Southeast Asia. The research shows a high correlation between basket size and GDP per capita.

Source: The Nation Bangkok February 21, 2018 05:14 UTC