But a federal lawsuit, filed this week by two textbook authors against educational publisher Cengage, argues that its Cengage Unlimited subscription service will cost them sales royalties. The subscription service is "systematically dismantling and frustrating the business of selling Plaintiffs' work," the suit states, as the service focuses on selling subscriptions rather than individual units. Oliviero Muzi Falconi, Head of Growth at another textbook subscription service, Perlego, shared his thoughts with me on the challenges of addressing textbook authors' needs when introducing a subscription service. "That's 30% of the HE market authors are not making a penny from. The subscription model will help authors capitalize on a large section of the market that won't otherwise buy their book at all.

Source: Forbes May 19, 2018 11:26 UTC