Subscribe to Newsletter to get latest insights & analysis in your inbox. Download the ETAuto App and get the Realtime updates and Save your favourite articles. Buyers are increasingly opting for alternatives such as BMW’s locally assembled iX1 or BYD’s Sealion 7, both priced below the Model Y and offering more features. BMW’s India sales of EVs surged nearly 200 per cent last year to about 3,700 units, while BYD registrations rose 88 per cent to over 5,400.Tesla has hired former Lamborghini India head Sharad Agarwal to steer local operations and court luxury-car customers. Yet the company’s cautious rollout contrasts with the stronger momentum enjoyed by rivals that have invested in local assembly and broader price points.Tesla did not respond to Bloomberg's request for comment on discounts or inventory levels in India.

Source: Economic Times January 15, 2026 09:32 UTC