The jubilant event marked the culmination of a long journey to deliver an affordable electric car. With its first three vehicles — the Roadster, Model S and Model X — Tesla (TSLA) made electric cars cool. Now with the Model 3, which starts at $35,000, Tesla is releasing a vehicle that could truly move the needle on electric car adoption. Tesla's popularity with consumers has forced the rest of the auto industry to promise their own electric vehicles. But Tesla's self-driving team has had several key departures in the last year, and faces intense competition from major tech companies, automakers and startups.

Source: CNN July 29, 2017 04:07 UTC