Tesla Motors unveiled its latest electric car, the Model 3, on March 31, with a lower price tag and 2017 delivery date. Tesla chief executive Elon Musk heralded the Model 3 as a way to accelerate the world's "transition to sustainable transport." (Jenny Starrs/The Washington Post)FREMONT, Calif. — It has been touted as Tesla’s first “mass-market” electric car — one that would lower the entry barrier into the company’s luxury niche. “That’s the sweet spot that new car buyers can afford.” Lindland noted that mass-market buyers aren’t necessarily part of the middle class. At a glance, Pressman said, Model 3 buyers are between the ages of 25 and 45 and most have never owned an electric vehicle.

Source: Washington Post July 28, 2017 17:20 UTC