Aldi and Lidl have sunk to their slowest growth rate since 2011 as Tesco almost doubled its pace of expansion. Tesco increased market share to 28.2%, up from 27.9% a year ago. Aldi and Lidl continued to be the fastest expanding grocers in the market. Meanwhile, action by Tesco, Asda, Morrisons and Sainsbury’s to cut prices has drawn the discounters into the price war. “Aldi and Lidl haven’t let their price differential [to the major supermarket chains] slip and so they have been cutting prices which has slowed their growth down,” said McKevitt.

Source: The Guardian November 15, 2016 12:27 UTC