Bianca Andreescu’s stunning arrival on the WTA Tour scene has been a promotional gift from the heavens for DAZN Canada. DAZN Canada has women’s pro tennis on its lineup and the timing couldn’t be better for the upstart sport streaming service. DAZN Canada is a competitor and quickly becoming a player on a sports broadcasting scene that is trending away from tradition. “One thing is for sure,” said Norm Lem, SVP Revenue at DAZN Canada. “It was a great way for them to build their brand but also give back to tennis fans across the country,” said Tennis Canada president and CEO Michael Downey.

Source: National Post March 20, 2019 21:22 UTC