Canada's advertising watchdog says Telus misled consumers with an advertisement that claimed "it's a myth that Canadians pay some of the highest wireless prices in the world." The claim was based on a 2019 PricewaterhouseCoopers study on wireless affordability in Canada. But members of the self-regulating advertising industry council said in a unanimous decision that the study didn't back up the claim. (connectingcanadaforgood.com)"When it comes to wireless affordability, third-party studies have confirmed that Canada offers some of the most affordable wireless prices in the world," the letter says. Leap in logicThe Ad Standards council said Telus could legitimately cite the PricewaterhouseCoopers study to say Canadians spend less on wireless than Americans.

Source: CBC News September 03, 2020 07:52 UTC