TORONTO - Telus’s decision to offer wireless plans with unlimited amounts of data for a fixed monthly price, starting at $75 for 10 gigabytes, is the latest evidence of a fundamental change in how Canada’s mobile phone industry does business. As with similar unlimited data plans offered by Freedom Mobile, Rogers and Bell, the new Telus data plans will reduce data transfer speeds rather than charge extra money if usage is above a certain level specified in the plan. Jim Senko, president of Telus Mobility Solutions, says that the Vancouver-based company has struck a balance between satisfying the growing demand for wireless data and the capabilities of the network that delivers it. “5G is coming next year and 5G changes the whole paradigm in terms of how customers use the network,” he says. Telus technically became the first of the national carriers on Wednesday to embrace a hardware pricing strategy that’s been used by Freedom Mobile and Eastlink.

Source: thestar July 03, 2019 12:00 UTC