“The Voice on Snapchat” will debut on August 22 with a five-episode, short-form series. The alliance could help NBC Universal appeal to young audiences that shy away from traditional television viewing to watch video when they wish online or on mobile devices. “By partnering with Snapchat, we can combine the largest, most creative portfolio in television with a technology platform that’s evolving and complementing how we engage with audiences,” said NBC Universal client partnerships chairman Linda Yaccarino. The partnership is to run several years, and allows for advertising and sponsorship of content at Snapchat. Television show “The Voice” being tuned for SnapchatMedia giant NBC Universal on Monday said that it is making a Snapchat version of its singing competition show “The Voice.”The popular reality series, which spread from the Netherlands to become a global phenomenon, will be among a set of programs that Comcast-owned NBC Universal is preparing for Snapchat, according to a partnership agreement.

Source: Manila Bulletin August 09, 2016 00:56 UTC