We then partnered with media and advertising agency, Universal Media, to determine our ideal audiences in each of those markets. “Each of the seven markets they were trying to reach boasted bigger populations than Qatar. But out of those large populations they needed to reach only those people travelling to Qatar for the World Cup. To create these assets at scale and minimise cost, we leveraged AI-powered ad platform, Smartly.io. “It was important to channel their patriotism in impactful personalised creatives that captured attention both inside and outside of Qatar.

Source: The North Africa Journal May 08, 2023 19:54 UTC