The issue of predatory pricing has deepened cracks within the telecom industry, with Mukesh Ambani’s Reliance Jio on one side and the rest on the other. The issue has deepened cracks within the industry, with Mukesh Ambani’s Reliance Jio on one side and the rest on the other. However, the Trai order also mentions that it will look at evidence of a specific intent to engage in predatory pricing. Being an SMP and offering below average variable cost alone would not make your pricing predatory,” said another official, requesting not to be named. Responding to this, Jio on 23 February sought a public apology from COAI and asked it to immediately cease and desist from publishing false and defamatory imputations against Reliance Jio.

Source: Mint February 27, 2018 02:15 UTC