This, they say, is quite different from the broad plans offered earlier to all subscribers. The communication will also be now targeted, rather than aimed at all. "This is more so in metros and tier II cities, because there are at least two numbers per person linked with different operators." Analysts say a similar pattern was also seen in the automobile sector where services were offered to consumers to differentiate between products. "For qualitative consumer understanding, we have set up special consumer panels for as quick as 'weekly' researches that is possibleall year round.

Source: Economic Times May 15, 2017 20:26 UTC