Social media influencers are often perceived as role models and trendsetters, with their opinions and behaviour impacting particularly adolescents. Irrespective of gender, teenagers are more attracted to social media content, especially that produced by vloggers and influencers. “Addiction to vlogs and the lifestyle of social media influencers is a growing concern. A social media influencer’s first priority is to create content that will instantly attract people,” says Sahana. Nothing should be allowed to adversely affect the studies or well being of children, including social media,” added Sahana, who is a member of Content Creators of Kerala, a registered organisation for social media content creators.

Source: Indian Express July 21, 2024 06:29 UTC