Al Hokair Group, one of the founding members of MENALAC is also their esteemed Diamond Sponsor for the MENALAC Awards 2020. Digital and contactless technology is expected to play a dominating role in transforming the $80.58 billion (Dh295.72 billion) leisure attractions industry in the Middle East and North Africa (MENA) region as the sector recovers from COVID-19. The Middle East’s Leisure and Attractions industry will increasingly deploy Artificial Intelligence, Virtual Reality (VR) technologies – including VR-based rides. -Ends-About MENALACMiddle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit platform representing the Leisure, Entertainment and Attractions industry in the Middle East and North Africa. The Annual MENALAC Awards, the biggest awards in the leisure attractions industry in the Middle East, celebrates the industry achievements, reward excellence and outstanding performance in various facets of the leisure and entertainment industry.

Source: The North Africa Journal November 08, 2020 06:56 UTC