Now, the group, Tech for Campaigns, is expanding on those efforts, using the tools of digital advertising to register Democratic-leaning people to vote. Tech for Campaigns emerged out of its founders’ concern that Donald Trump’s 2016 presidential election victory was partially due to his social media strategy. Advertisement“The close races are decided by voter turnout,” Tech for Campaigns co-founder Jessica Alter said in an interview. Yes or no?”Since 2020, Tech for Campaigns has tested more than 500 different messages across the country. The results of those experiments may come in handy this summer as Tech for Campaigns faces its next big test: getting people to the polls.

Source: Washington Post June 11, 2024 03:31 UTC