Tech-savvy youth bet on social media to spice up businessesThey use it to look up recommendations of what to buy or consume or in submitting consumer complaints. With many young people struggling to raise capital for their business and meet the expensive costs associated with marketing and advertising to gain brand visibility on traditional media, social media has become a game changer. However, young people also expressed emerging challenges brought about by social media and prolonged Internet use. “Addiction, stalking, account hacking, identity theft, and bullying are some of the factors that our respondents cited as contributing to the dark side of social media,” explained Ms Ruigu. “Cyberbullying, defamation, and misinformation are among challenges social media users face on a daily basis which can often lead to depression and in worse incidences suicide,” he explained.

Source: Standard Digital March 25, 2019 21:10 UTC