Taylor Swift’s official video for her first new music in three years, “Look What You Made Me Do,” just blasted through the existing YouTube record for most views tallied during its first 24 hours of release. The clip logged 39 million views since the video was posted Sunday evening. That far surpasses the record set in 2015 by Adele’s “Hello,” which racked up 27.7 million views in its first day. It also hasn’t slowed interest in Swift’s previously released lyric video for the same song, which set a record for lyric video viewership by drawing 19 million views in the first 24 hours. That version has now surpassed 44 million views in less than four days.

Source: Los Angeles Times August 29, 2017 01:07 UTC