Taylor Swift/Big Machine RecordsAnother day, another broken record for Taylor Swift's "Look What You Made Me Do." The record was previously held by Adele's "Hello," which received 27 million views. At this article's press time, approximately 28 hours after posting, the lead video from Swift's upcoming Reputation album has amassed more than 42 million views. In an equally-remarkable feat, Swift's lyric video for "Look What You Made Me Do" more than doubled the previously-held record for first-day lyric video views. The video raked in 19 million views, easily lapping the 9 million views The Chainsmokers' and Coldplay's "Something Just Like This" video received earlier this year.

Source: Forbes August 29, 2017 03:11 UTC