NEW YORK, United States — Unleash the Swifties: Taylor Swift has tapped her millions-strong social media fan base to pressure the heads of her former label, who she says are wielding "tyrannical control" over her music. The global superstar's latest chess move has reignited her months-long public feud with Big Machine Label Group, spotlighting the music industry's age-old issue of who keeps the keys to an artist's work. In her post pleading for support from fans and fellow artists, Swift alluded to bullying from Braun and Big Machine CEO Scott Borchetta. Demanding autonomySwift has revived debate over music ownership in an era where streaming rules, and young artists who are savvy with social media increasingly are demanding more autonomy. Swift, certainly a top global artist, says her stand is in part to give a voice to less powerful musicians.

Source: Philippine Star November 16, 2019 00:22 UTC