Taylor Swift, Beyoncé and ‘Barbie’ are unleashing the spending power of women - News Summed Up

Taylor Swift, Beyoncé and ‘Barbie’ are unleashing the spending power of women


New York — It’s the summer of girl power, fueled by Beyoncé, Taylor Swift and “Barbie.”Millions of people across generations are paying through the nose for these experiences, providing a women-powered boost to the economy. “I loved going with my family” to Taylor Swift and “Barbie,” said 15-year-old Chelsea Deutsch. A positive messageEleven women and girls from Chelsea’s extended family – spanning ages 12 to 54 – went to see Taylor Swift at MetLife Stadium in East Rutherford, New Jersey. “I think what’s really powerful when you watch the ‘Barbie’ movie or read or listen to Taylor Swift lyrics is it expresses the full multi-dimensional experience of being a woman today. Julie and the young girls from the family of 11 who all saw Taylor Swift walked away from the “Barbie” movie with their moms in mind.


Source: CNN August 09, 2023 21:20 UTC



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