Croma’s is just one example of a Tata group company using Big Data and analytics to analyse consumer behaviour and tweak the way it does business. Croma’s is just one example of a Tata group company using Big Data and analytics to analyse consumer behaviour and tweak the way it does business. As many as 14 Tata companies are partnering Tata Insights and Quants (Tata iQ), a Big Data company incubated by Tata Industries Ltd 18 months ago, to analyse data collected from users and consumers and make sense of it to put changes in place. The group will be using Big Data across functions ranging from manufacturing and operations to supply chain management and rural business. “In fact, when we asked him recently what is the single most important thing that marketers should focus on, Chandra answered ‘data, data, data’,” said Bhat.

Source: Mint May 05, 2017 18:11 UTC