In a bid to lend its support to the artisan community of the country, Tata Tea Premium has partnered with Rare Planet—a startup that promotes the work of local Indian artisans, to unveil a ‘Desh ka kulhad’ collection. Themed around popular motifs and landmarks from each region, each kulhad celebrates a specific art form of that region. The musical video sung by Rituraj Mohanty takes the viewer across the length and breadth of the country, showcasing India’s vivid art forms lensed from the perspective of the local artisans. Hence, as an extension from last year, we again used Kulhads as a unique canvas for showcasing India’s regional diversity and to continue our support towards India’s artisan community. Over and above, we are also pledging a certain amount to support this community," he added.

Source: Mint August 11, 2021 09:56 UTC