NEW DELHI: Tata Motors today said it has entered into a three-year partnership with the BCCI under which its compact SUV Nexon will be an official partner for the popular T20 tourney the Indian Premier League IPL ).The latest edition of the IPL begins on April 7. "We are delighted to have Tata Nexon as an official partner of the IPL. Having a leading Tata brand on board is a great testament to the IPL. We look forward to delivering great value to both the brand as well as the company," VIVO IPL Chairman Rajeev Shukla said in a statement.Tata Motors would leverage the IPL to showcase its product in the stadiums. It also plans to come out with on-ground engagement plans during the course of the tournament.

Source: Economic Times March 29, 2018 10:41 UTC