Target has imposed a strict new dress code on employees as the struggling retailer tries to win back customers. Staff were told to smile at customers within 10 feet - and to greet anyone within four - in a push to create a friendlier in-store experience. Target's front-of-house must now abide by a rigid dress code: they will now be required to wear red shirts with blue jeans or khakis. Employees who opt to wear a company-provided red vest will still be allowed to wear any sleeved shirt underneath. Fiddelke said Target would win back business with 'wicked fast' same-day deliveryLast month, Target announced plans to eliminate corporate roles as it increases staffing in stores.

Source: Daily Mail March 23, 2026 18:19 UTC