The purpose was to unveil a new name and identity for its Target Media Network, along with a virtual recasting of the business model. The identity change coincides with a new emphasis on its work, not only for its parent, but for its growing cadre of “outside clients” that have been benefiting from Target’s significant digital media chops. Target’s media business works with over 1,000 diverse client-types from consumer product groups to service sectors. This somewhat shocking revelation runs contrary to every graphic identity “rule-book” I ever read. Perhaps the message is, that in the brave new world of digital media and micro half-life messaging, constant evolution and no hard and fast rules, are the new rules.

Source: Forbes May 08, 2019 22:30 UTC