Target Corp. is in talks to buy retail advertising firm Triad Retail Media from WPP PLC, as the retailer seeks to boost its digital advertising business, according to people familiar with the matter. Retailers such as Walmart Inc. and Target are increasingly selling ad space to brands, using data and insights to reach consumers shopping online. Newsletter Sign-upTarget recently held its own event during the NewFronts, an annual series of pitches to ad buyers that promote digital ad offerings for brands. Nearly 1,000 marketers including Walt Disney Co. , Mastercard Inc. and Unilever  PLC have advertised using Target, the company said then. Walmart recently announced plans to bring its digital advertising business in-house and wind down its relationship with Triad.

Source: Wall Street Journal May 23, 2019 19:41 UTC