Tap leadership resources to communicate right messageKenya, like many other countries in the world, is currently facing an existential threat posed by the raging Covid-19 pandemic. Under the guidelines on human interactions, citizens have been constantly advised to observe social distancing, wash hands regularly with soap, use sanitisers, avoid crowds and stay at home, among others. We must tap into this array of leadership resources to communicate the correct message to the people at the grassroots about the Covid-19 phenomenon and what it portends for all of us. Patriotism to the nation dictates that all political leaders, irrespective of individual political persuasion, should close ranks and face this calamity with a singular purpose. Since the management of Covid-19 requires that we limit physical human interactions, the media becomes the ideal tool for our leaders to exploit in educating the populace.

Source: Standard Digital April 05, 2020 06:22 UTC