He said that picking up a US accent helped him build confidence.A sharp uptick in business dealings with American clients is driving growth in the business of accent training. The demand for US accenttrained corporate employees has been high since 2017, says Salman Ansari, CEO of Talent Resourze, a company that provides accent training. People are put on live projects (only) if they get the American accent test right,” said Ansari.The test he is referring to is Versant, an automated test that involves listening to a conversation in an American accent and then reproducing it as close to the original as possible. But how easy is to actually pick up an accent?Many trainers ET spoke to said that they focus on building a neutral accent, rather than British or American accent. Sushil Yadav, a Gurgaon-based English trainer, argues: “Teaching accent is a myth.” He adds that American accents have a lot of regional variations, so there no such thing as a uniform American accent.

Source: Economic Times January 16, 2020 01:30 UTC