As digital streaming emerged the new norm during the pandemic, there were lessons to be learnt. Will Telugu cinema see a change in narrative? Middle Class Melodies won hearts and was among the best Telugu films that released directly on streaming platforms. The consumption of immersive stories across languages among home-bound viewers in 2020 sparked hope that more Telugu filmmakers will be encouraged to explore newer narratives. He earned a foothold in Telugu cinema and says, “This year has taught the entertainment industry that OTT can also be a measure of creative appreciation.

Source: The Hindu December 29, 2020 10:30 UTC