Photo: DPAThe imminent takeover of General Motors' European subsidiary Opel by French carmaker PSA Peugeot Citroen comes after almost two decades of crisis for the historic manufacturer. By contrast, Cologne-based competitor Ford Europe managed to make a pre-taxprofit in 2016 even as sterling plummeted. Caged inFearful of cannibalising market share for its Buick and Chevrolet brands, Opel parent GM never allowed the German firm to expand outside of Europe - especially into the lucrative Chinese market. Opel has achieved a "spectacular revival of the brand in terms of its image," Advancy's Staudenmayer said. "Managers managed to wake up the brand from its sleep" and make it attractive to young people again, he argued.

Source: The Local March 05, 2017 09:33 UTC