Taco Bell is rolling out what’s arguably the tastiest subscription service yet: daily tacos. For $10 a month, Taco Bell customers can get one taco per day for 30 consecutive days. The national program, called Taco Lover’s Pass, is available to purchase beginning Thursday for members of its rewards program who have downloaded the Taco Bell app. A variety of tacos are included in the subscription, including a soft taco, spicy potato soft taco, crunchy tacos and its Doritos tacos. Taco Bell likely hopes the trial turns casual customers into regular customers and increase enrollment in its loyalty program.

Source: CNN January 07, 2022 02:26 UTC