On May 16, 2023 (a Tuesday), fast food franchise Taco Bell launched its campaign to "liberate" the TACO TUESDAY trademark by filing legal petitions with the United States Patent and Trademark Office (USPTO) to cancel the trademark registration owned by rival food chain, Taco John's. "2 According to its Petition, Taco Bell seeks no damages but rather seeks to cancel the trademark because it "believes 'Taco Tuesday' should be freely available to all who make, sell, eat, and celebrate tacos. 1 Jordan Valinsky, Taco Bell is Fighting to Cancel the 'Taco Tuesday' Trademark, CNNBusiness, (May 16, 2023, 7:59 AM), https://www.cnn.com/2023/05/16/business/taco-tuesday-trademark-taco-bell/index.html. 2 Taco Bell, Taco Bell Taco Tuesday Trademark FAQ, www.tacobell.com, https://www.tacobell.com/freeing-taco-tuesday (last visited May 19, 2023). 3 Petition for Cancellation at 1-2, Taco Bell IP Holder, LLC v. Spicy Seasonings, LLC, No.

Source: CNN May 23, 2023 21:01 UTC