If the wild, unpredictable 2016 presidential campaign is a reality show starring Donald Trump and Hillary Clinton, think of election night as the series finale. The current record for election coverage is 71.5 million viewers who watched across 13 networks in 2008 when President Barack Obama was elected, according to Nielsen. "It's been a remarkable ride.”The expected massive audience for election night coverage on Tuesday offers the cable news networks and the broadcast news divisions a major showcase for their on-air talent and resources. Everything was done for years now leads up to this moment.”CBS will give prime-time exposure to its “CBS This Morning” team of Charlie Rose, Gayle King and Norah O’Donnell on election night. Just how long election night goes is an open question as the national polls have tightened in the past week.
Source: Los Angeles Times November 05, 2016 15:00 UTC