TV deal needed to retain world-class events - News Summed Up

TV deal needed to retain world-class events


Rowden secured the British 800 metres title by overhauling Wightman in the race of the afternoonThe head of UK Athletics has admitted that failure to secure a lucrative new television deal for the sport could mean an end to Diamond League events on British soil. As The Times revealed last month, BBC bosses have intimated to UKA that they are not prepared to renew their deal at the present rate of £2.3 million a year, which ended with the British Championships in Manchester yesterday. It has forced Joanna Coates, the UKA chief executive since March, to open discussions with a number of broadcasters. She was encouraged by the fact that 1.4 million viewers tuned into the BBC Two coverage at 8.25pm on Friday night, a bigger audience than both BBC One and ITV despite the absence of many of the


Source: The Times September 05, 2020 23:00 UTC



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