While the Dallas Mavericks have only slightly improved upon their record from last season, the team is seeing dramatic gains in its television viewership. Dallas’ ratings gains are a dramatic turnaround from where the team was two years ago. The 2016-17 season saw the Mavericks post their lowest ratings in 11 years, coming in at 0.84, a 47% decline from the previous season. As of the All-Star break in February, TNT has seen viewership declines of 18% compared to last year. The continued ascent of Doncic as well as the addition of former All-Star Kristaps Porzingis, who the team acquired via trade for in early February, could push the Mavericks’ TV ratings even higher.

Source: Forbes March 04, 2019 19:18 UTC