In light of the controversy surrounding Google's placement of ads near objectionable content, broadcast and TV networks see an opportunity to re-focus their pitch to advertisers. But one TV ad sales executive said he would push to advance those deal discussions to take advantage of the uproar over Google. “Investor confidence in YouTube’s ability to take incremental share of TV ad budgets has been reduced to some degree,” they wrote. Indeed, some TV executives and ad buyers say money could flow back from YouTube to TV. Ad buyers realize the controversy over Google has reduced their leverage over TV networks just before the critical upfront season.

Source: Wall Street Journal March 28, 2017 10:30 UTC