This need to evolve can no longer be ignored by the old guard, as the young upstart digital has finally usurped TV as the dominant advertising media by spend. According to reports, TV advertising generated $178 billion worldwide with digital reaching $209 billion. While the great marketing divide debated traditional vs. digital and old vs. new, TV and digital marketers went to battle by picking sides. In fact, we’re seeing more companies, including our own, focus on merging broadcast TV ad performance and digital engagement. For those that want to start an armistice between TV and digital advertising within their own organizations, here are a few great first steps:1.

Source: Forbes January 31, 2019 13:30 UTC