TODAY Tops GMA in A25-54 For Three Straight WeeksTODAY Grows Demo Lead Over GMA Week Over Week and Year Over YearTODAY Is the Only Morning Program To Grow Across the Board Week Over WeekTODAY Is #1 in Key Demo Season to Date for 8th Straight YearNEW YORK – March 14, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in A25-54, marking its third consecutive week winning the key demo. Last week, TODAY was the only morning program to grow across the board and delivered an 8-week high in A25-54 and an 11-week high in total viewers. Additionally, TODAY more than tripled its demo lead over GMA versus the prior week and also grew its demo lead versus the prior year. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight. TODAY also reduced its total viewership gap vs. GMA by 23% (-306,000 vs. -399,000 prior week) and improved its advantage vs. CBS by 11% (+606,000 vs. +548,000 prior week).

Source: Forbes March 14, 2023 20:57 UTC