In contrast, a clear focus on digital growth at Walmart and Target helped both companies. For TJX and Target to be as successful as they reported, customers must have been shopping enthusiastically in their stores. At TJX, customers were encouraged to shop and discover new merchandise values. TJX saw increased customer traffic, and their focus on the idea of treasure-hunt shopping for great fashions was a major factor. TJX got more traffic because people see them as a leader when it comes to finding great fashion items at a great value.

Source: Forbes May 23, 2019 11:10 UTC