THAI forced to increase ticket pricesChai Eamsiri, chief executive officer of Thai Airways, says there are contingency plans in case the Middle East crisis escalates further. (Photo: Varuth Hirunyatheb)The war in the Middle East has driven up operating cost for Thai Airways International (THAI), with jet fuel prices rising by more than twofold, forcing the national carrier to increase average ticket prices by 10-15% to stay afloat. Although the airline has hedged around 50% of its fuel consumption until June, Mr Chai said increasing hedging at current levels would be risky because prices have already reset higher, exposing the company to potential losses if fuel prices later retreat. The airline has implemented dynamic pricing by limiting low-fare ticket availability, lifting average fares in line with market conditions, to help manage the impact. If approved, the airline may reduce base fares to balance the overall increase within the 10-15% range, he said.

Source: Bangkok Post March 23, 2026 01:21 UTC