Titled “The Push Towards Premium: Changing Smartphone Preferences and the Technology Behind Them”, the webinar addresses the ongoing evolution of global smartphone offerings to a higher end, especially in emerging regions. Experts from the global smartphone domain convened on November 22 in a webinar hosted by renowned technology research firm, Counterpoint to discuss consumers’ shifting smartphone preferences and emerging technological trends in the premium smartphone domain. The webinar will feature special speakers from TECNO, a global innovative technology brand; MediaTek, a global fabless semiconductor company and Forbes magazine, a leading global media company. The white paper will probe into smartphone milestones throughout the 2G to 5G mobile communications revolution, and provide insights on the smartphone domains upcoming developments. The fast-growing international innovative brand TECNO as well as the newest challenger brand in premium segment, its growth strategy, and its pushing for premium actions across cross-regional and segmented consumer categories are all notably mentioned by a Counterpoint analyst white-paper.

Source: Forbes November 24, 2022 19:23 UTC