TCP Group, the manufacturer and distributor of Krating Daeng (Red Bull), views the foreign market as having high growth potential as it monitors rising costs. "The energy drink market grew only 4-5% in the first quarter this year as a result of the stagnant economy," said Saravoot Yoovidhya, chief executive of TCP Group. He said the Thai energy drink market competed mainly on cost differentiation as many new brands were launched on the market. In contrast, the overseas energy drink market has seen a minimal price war compared to the domestic market. "Vietnam is considered one of the markets with high growth potential," Mr Saravoot said.

Source: Bangkok Post May 10, 2024 01:35 UTC